NEUROLOGICAL CLINIC WEBSITE
Attract More Customers with SEO, PPC, SMM
Clever Solution is a full-service web studio headquartered in NYC. Our professionals provide turnkey SEO, PPC and SMM solutions for neurological clinics online popularization and business performance improvement. Our professional designers, developers and digital marketing experts will do their best to improve your clinic’s reputation and make your enterprise show sustainable growth. We are a team of young experts that can develop a fruitful digital marketing strategy for your business.
Clever Solution We have accumulated extensive experience in improvement of business presence online. Clever Solutions has helped a great number of neurological clinics in New York area and across the United States to get better results. You will remain satisfied with the high-quality services that we provide to bring your business to the next level.
WHAT WE OFFER
High-quality digital marketing services
to elevate your business online
Conversion Tracking for Neurological Clinics
Learn how your visitors interact with your
website and get better conversions
CONVERSION TRACKING OF WEB FORMS
Ensuring a high conversion rate is the ultimate goal of every online business. In order to have that you need to know what users do when they get to your neurological clinic website – do they show any interest in your products or just scroll up and down and leave? We know how to track your visitor actions, analyze data and come up with the best solution for conversion improvement.
ANALYSIS OF GOALS
First things first, analyze whether your digital marketing strategy goals are realistic and objective and what it takes to reach them. Our experts will help you assess your goals, perfect them and develop a plan of measures that are required to get the desired positive results from your clinic’s online presence.
UI OPTIMIZATION & CUSTOMER CONVERSION
Does your website design and interface satisfy your target audience? It should be user-friendly, understandable and attractive to have good level of conversions. People hate to be confused with too many clicks they have to make in order to find information on websites or purchase products. Clever Solution will make your website “speak” your user’s own language.
TRAFFIC ANALYSIS
Driving new patients to your clinic depends on whether you understand where and how to reach them. Incoming traffic analysis will help you understand more about how your visitors find your clinic’s website. Our experts know how to take advantage of this information, target the interested audience and turn them into loyal patients.
On-Page SEO for Neurological Clinics
On-page factor optimization will keep your
clinic’s website on the top of search results
KEYWORD SEARCH
Properly selected keywords will help your website get ranked at the top of search engine results. Search crawlers take into account keywords and identify website’s content, so only effective long-tailed keywords will make the difference. Picking up the right ones is not easy and pretty time consuming. Our SEOs have an eye for proper keywords that will make your neurological clinic website get high SERPs.
OPTIMIZATION OF TAGS AND META DESCRIPTIONS
Your website’s ranking in search engine results might be easily damaged because tags and meta descriptions are not strong enough. Users might never get to come across your website on the internet because of that. Clever Solution experts make sure that your website’s tags and meta descriptions are optimized and relevant to the content.
SITE ARCHITECTURE ANALYSIS AND OPTIMIZATION
Great site architecture is all about improving how users and search engines find their way to and around your website. Think what should be done in order to reduce number of times users have to click to find your products or services, how to improve navigability and usability of your website to trigger people to convert. Our team offers its professional help.
IMAGE OPTIMIZATION
Photos, images, pics and infographics optimization gives a site an unbreakable SEO foundation. How to make images from your website appear in Google image search, what Alt tags to add and what is the difference between JPEG and GIF (which one is better?) – Clever Solution knows the answers. Our SEOs will optimize all visual components to make sure they meet search engine requirements.
URL/LINK OPTIMIZATION
The easier the URL is to read for human beings, the better it is for search engines. The better link profile your website has, the better it is for search engines. These both make your clinic’s website deliver the best SERP listings and rankings possible. Our experts will create the most readable URLs and interlink your website with high-quality links.
ONLINE BLOG SET-UP
The more content you have, the more likely your users will stick around when visiting your website. Blog posts featuring quality industry articles, how-tos, tutorials, infographics and videos – that’s what both users and search engines will love. A well-designed blog will help entertain your users and will definitely grow your SERPs. Clever Solution is ready for the job.
Off-Page SEO for Neurological Clinics
Market your website, get ranked in search
engines and build online reputation
WEBSITE CONTENT WRITING
Content adds great SEO value to your website. Craft content that is not only search engine optimized, but is also appealing to users. High-quality content will attract the audience, drive traffic, increase conversions and build brand awareness. Clever Solution’s content creators will come up with informative, creative and engaging content that will go viral among your visitors.
GUEST BLOGGING
Use guest blogging as a way for brand exposure and driving traffic. With the help of third-party blogs we share informative, relevant and useful content and get your neurologic clinic’s name noticed and recognizable. If used properly, the guest blogging technique can be very beneficial to your website and we know how to do it just right to improve your reputation.
INFOGRAPHICS CREATION & DISTRIBUTION
Your website needs impactful and informative visual content simply because people love it and infographics are the perfect tool. Your users can share them on a lot of major picture sharing websites and get your clinic’s name noticed. Hopefully other interested people will follow the link to your website and turn into your patients. Clever Solution’s designers will create infographics that will drive more traffic to your website and attract new patients.
DIRECTORIES & LISTINGS
Directory submission claims to be quite an effective technique for getting safe backlinks and massive exposure. The trickiest thing about including your neurological clinic’s website on different directories is selecting the most effective ones and choosing the right category. Our team will make sure that your business is not only listed in the topmost effective directories, but is included into the most suitable niche categories.
Q&A POSTING
Q&A platforms and forums are good for relationship and traffic building. You can build positive enforcement to your brand and passively advertise your clinic. Our experts answer questions on neurology-related topics, share links to your website and soft sell your clinic’s services so that people do not take it as advertisement. We build trust and drive new patients.
DOC/PDF CREATION & SUBMISSION
Sharing DOC or PDF files is one of the off-page SEO techniques that helps not only improve your SERPs and get more traffic, but raise your brand awareness among patients and professionals. Strengthen your authority and increase your business visibility online by sharing valuable content on your website. Clever Solution team is professional at creating search engine optimized DOC & PDF files.
Reporting & Support
Be up to date with your clinic’s
monthly developments
MONTHLY SEO PERFORMANCE REPORTS
To understand how your SEO campaign works and whether it is successful you need to see the big picture. Our SEOs gather and analyze website’s statistics, focus on fixing possible mistakes and develop an action plan on how to improve your website’s performance every month. Our detailed reports will help you keep abreast of your business monthly achievements.
CUSTOMER SUPPORT
Our team provides its high-quality customer support round-the-clock. We are ready to help solve any technical issue as soon as you let us know about it. Clever Solution will make sure that your website shows stable operation and load speed so that your users can access your neurologic clinic’s website at any time.
MONTHLY FULL SITE & DATABASE BACKUP
Our admins secure your website’s database from any possible loss every month by implementing full site back up. Clever Solution won’t let any virus, cyber attack or server error damage important clinic- and patient-related information. You can count on us.
PPC Services for Neurological Clinics
Make the most for your business
promotion out of customized PPC
GOOGLE ADWORDS ACCOUNT: SET-UP, MANAGEMENT & AUDIT
Using Google AdWords as a PPC tool gives you some attractive advantages: you can attract new patients, reach your target audience and interested prospects at the right time to increase conversions. If properly used a Google AdWords account will greatly facilitate your business success. We know how to manage it to bring the best results.
LEAD GENERATION
Every business needs more customers to fuel growth. Counting on the existing ones is hardly ever enough. That’s why your clinic has to generate leads that eventually will turn into loyal patients. Clever Solution pros will utilize the power of PPC to achieve your lead generation and conversion goals. You pay only if we deliver positive results.
PRODUCT CAMPAIGNS IN GOOGLE MERCHANT CENTER
If you want to promote your products and services better, don’t overlook Google Merchant Center. With its help you can distinguish your ads from similar ones and encourage potential clients to visit your clinic’s website. These ads are highly effective for showcasing your business advantages over your competitors. We know how to make Google Merchant Center result in better conversions.
REMARKETING CAMPAIGN IN GOOGLE ADWORDS
Remarketing allows you to “remind” users who have already visited your website or used your mobile app of your business. Properly implemented remarketing helps reconnect with people by showing customized relevant ads as they search on Google or browse the web. Clever Solution will drive sales activity and promote awareness of your brand.
CALL TRACKING
Call tracking enables you to track conversions that took place via the phone and understand which sources of information worked best and led to calls. That allows to collect data about how your customers find you and improve your true ROI and performance calculations. Our experts will provide you with a reliable, accurate and quantifiable way to track the effectiveness of your PPC campaign offline.
MOBILE APPS ADVERTISING IN GOOGLE PLAY STORE
Nowadays people can hardly imagine their lives without using smartphones. It follows that catching their attention requires a modern easy to use app. Our experts will develop and popularize a mobile application that users will find handy. People love hot applications that everybody uses. That will definitely help to make your clinic’s name more recognizable.
YOUTUBE AND VIDEO ADS
Huge number of searches is conducted daily on YouTube which makes it both one of the biggest massively used search engines in the world and one of the strongest PPC tools. People of all ages enjoy spending time watching videos. We will create your clinic’s YouTube channel and stream educational and entertaining videos, advertisements and video testimonials. We guarantee better conversions.
FACEBOOK AND INSTAGRAM ADS
Facebook and Instagram are perfect advertising spaces because their popularity remains strong among a huge demographic. People of different ages, interests and locations use these platforms and that means an enhanced likelihood to reach a qualified audience that needs neurological services. Our team will create ads that trigger people to convert.
GOOGLE ADWORDS TUTORIAL
Even though Google AdWords seems to be an easy-to-use tool, only a proficient user knows how to make the most out of its advanced features and settings for digital marketing success. Check out our convenient tutorial and get to know how to use Google AdWords to its full extent.
SMM Services for Neurological Clinics
Use SMM techniques – build brand
awareness and maximize ROI
ANALYSIS OF TARGET AUDIENCE/COMPETITORS/NICHE
To stand out in your niche and distinguish yourself from your competitors you need to be up to date with the latest trends of your industry. Do you know who are your competitors and target audience? A successful digital marketing campaign based on meticulous analysis will help you leverage the competition. We are ready to provide our professional assistance.
DEVELOPMENT OF A CONTENT STRATEGY
High-quality content is the reason why your website is successful from both search engine and user point of view. But great content itself might not be enough to ensure your social media marketing success. You need to pay attention to what kind of content to post, when your target audience is online to see your posts on the top of news thread and define the most effective frequency of posting. Trust us, we can develop a highly-efficient content strategy.
NETWORKING ACCOUNTS & COMMUNICATION
Focus on those social networks that have the biggest number of users interested in neurological services and can bring the most return. Create accounts on the most efficient platforms, share neurology-related articles, pictures and videos, comment on them, encourage other people to engage with your accounts and communicate with them. Clever Solution’s pros know everything about SMM.
PPC TARGETING
Sharing and posting quality content on social media networks is not enough for good SMM performance. To get better impact of your SMM strategy and grow your business’ visibility on social networks it’s crucial to implement PPC advertising. Our experts will help you reach out directly to your interested prospects and patients.
Content for Neurological Websites
Create brilliant content that will
appeal to your users
ARTICLES
Having attractive and catchy articles that users want to share is a must. Even though people put visual content above other types, they are still going to look for the answers to their questions in articles, how-tos, tips, research papers and so on. You need to craft written content that brings value and keeps people engaged. Creating informative and appealing articles is our strong point.
INFOGRAPHICS
Infographics are a unique type of content that fits with the media platform format perfectly. One item contains a lot of visualized information that is more likely to catch people’s attention and is easy to process. Statistics, metrics and useful facts about neurology can be presented in a way that social network users like and will definitely share. Our designers can create infographics that will include mentions about your clinic and will stick in your user’s memory.
INDUSTRY NEWS
Share latest industry news with your users and keep them up to date with the newest trends. You need to have your clinic’s name mentioned and be a household word to everyone. Our content writers know how to soft sell your neurological services and make it look natural.
PHOTOS & VIDEOS
Photos and videos work like digital magnets and draw people’s attention, which makes them a perfect source of incoming traffic. Most people are visual, that’s why videos and photos serve the purpose of your business showcasing the best. Our team can create quality items that will make you appear a high-class professional you are in the eyes of current and potential patients.
Social Networks for Neurological Clinics
Popularize your clinic’s name
in major social networks
Facebook has already become the biggest and the most popular social media channel. People of different ages, locations and occupations use it and your patients and prospects are among them. Promoting your business on Facebook should be a part and a parcel of your SMM strategy. Our SMM specialists will define your target audience and reach them with impactful content and customized ads.
GOOGLE PLUS
Google+ can also work for your business promotion. It’s not as popular as Facebook, but it’s also effective because it is also adjacent to other Google services such as YouTube, Google Drive, Google Photos and can really help to reach an even wider audience. Strengthen your social networks presence, get effective backlinks and your search rank is more likely to improve, too. Clever Solution is ready to help.
Twitter is a high-speed effective sharing tool. If used properly it will help spread the word about your clinic’s name and services very fast. You just have to tailor your content according to Twitter’s format, add some neurological business-related videos, images and articles, stay in touch with your followers and keep your clinic’s name in the public eye.
Your clinic’s name needs to be recognizable not only among patients, but among professionals, as well. Cement your authority in professional circles by means of your LinkedIn digital marketing campaign – it’s a great way to showcase your knowledge and expertise in your niche. We will strengthen your reputation and build long lasting brand awareness.
INSTAGRAM & PINTEREST
Having great photos to use in Instagram and Pinterest marketing is an absolute top priority. These platforms are hot with brands and consumers. The human brain craves catchy visual content so we create impactful photos that relate to your brand and make your clinic look professional and creative.
We hold Google, Bing and Inbound certificates that prove us to be professionals. We work tirelessly on perfecting our skills and knowledge.
We are passionate about our job and we enjoy what we do. Our team of SEO, PPC and SMM experts work to help you achieve and exceed your goals.
We are customer-oriented and do whatever it takes to please our clients and turn them into our loyal brand followers.
We are accountable for every cent you spend on your marketing efforts and will make sure to bring the desired results.
We take responsibility for the quality of our services. We gather feedback on customer satisfaction and improve accordingly.
We support every client and are ready to help round-the-clock. You can count on us if something hampers your website’s performance.
* If you want to contact us on weekends (or in case you have critical problems), please do it via email